Dr Eugenia Papaioannou

Eugenia Papaioannou is an Assοciate Professor at the Department of Organisation Management, Marketing and Tourism of IHU (former Department of Business Administration, ATEITh) with specialisation in e-commerce services and service quality issues. She has a B.Sc. in Business Administration from Technological Educational Institute of Serres (1997). She has a diploma in Marketing from Newcastle University of UK (1998).

She has an M.Sc. in Computing at University of Macedonia (2005) and a Ph.D. in e-commerce and service quality issues from the University of Macedonia—Department of Applied Informatics in Greece (2014).

Her professional expertise, research, and teaching interests include: electronic commerce, e-business, e-marketing, social media marketing, Marketing Information Systems, CRM (Customer Relationship Management).

She has published over 40 articles in academic journals as well as in the proceedings of International Scientific Conferences. She is member of the organizing and scientific committees of several international scientific conferences and reviewer of various scientific journals.

Contact Information


Building of Administration, ground flour
Alexander campus of IHU, Sindos, Thessaloniki.


(+30) 2310 013245



Office hours:

Office hours: Monday 14:00-16:00.
Office hours (via zoom): Monday 20.30 – 21.30.
Office hours –for academic consulting: Thusday 15:30-16:30.
Office hours –for academic consulting (via zoom): Monday 19.30 – 20.30.

Courses in undergraduate program

190402 e-Business
190602 Digital Marketing
190702 e-Customer Relationship Management (CRM)
210802 International Marketing
210712 International Management

Courses in postgraduate programs

401 Organizational Change, Business Innovation, Entrepreneurship
303 International Marketing
209  e-Services
101  Strategic Management in public sector
103  Services Marketing


-> Full CV