Dr Eugenia Papaioannou

Eugenia Papaioannou is an Assistant Professor in the Department of Organisation Management, Marketing and Tourism of IHU (former Department of Business Administration, ATEITh) with specialisation in e-commerce services and service quality issues. She has a B.Sc. in Business Administration from Technological Educational Institute of Serres (1997). She has a diploma in Marketing from Newcastle University of UK (1998).

She has an M.Sc. in Computing at University of Macedonia (2005) and a Ph.D. in e-commerce and service quality issues from the University of Macedonia—Department of Applied Informatics in Greece (2014).

Her professional expertise, research, and teaching interests include: electronic commerce, e-business, e-marketing, social media marketing, Marketing Information Systems, CRM (Customer Relationship Management).

She has published over 40 articles in academic journals as well as in the proceedings of International Scientific Conferences. She is member of the organizing and scientific committees of several international scientific conferences and reviewer of various scientific journals.

Contact Information


Building of Administration, ground flour
Alexander campus of IHU, Sindos, Thessaloniki.


(+30) 2310 013245



Office hours:

Tuesday 13:00-14:00, Thursday 11.00-13.00

Courses in undergraduate program

190402 e-Business

190602 Digital Marketing

190702 e-Customer Relationship Management (CRM)

Courses in postgraduate programs

401  Organizational Change, Business Innovation, Entrepreneurship
303  International Marketing

Ιndicative publications:

Papaioannou, E., Assimakopoulos, C., Sarmaniotis, C. and Georgiadis, C. (2013). “Investigating Customer Satisfaction Dimensions with Service Quality of Online Auctions’: An Empirical Investigation of e-Bay”, Information Systems and e-Business Management, Vol. 11, No. 2, pp. 313-330.
Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C., Fidanyan, M. and Georgiadis, C., (2013). “Factors affecting attitudes towards smart phones: user’s profile and proposed research model” International Journal of Technology Marketing, Vol.8, No.3, pp.238- 253.
Papaioannou E., Georgiadis C.K., Assimakopoulos C. and Manitsaris A. (2014). “A., Maximization of Users Experience in Websites Estimating the Optimum Size of the Multimedia Content” Electronic Commerce Research” , Vol 14, Νο.14., pp 87-109.
Papaioannou, E., Assimakopoulos, C., Sarmaniotis, C.and. Georgiadis, C.K.. (2014). “Investigating websites e-CRM features in building customer relationships: Evidence from Greece”, International Journal of Internet Marketing and Advertising, Vol.8, Νο.4, pp. 320-338
Papaioannou E., Georgiadis C.K., Moschidis O. and Manitsaris A.(2015), “Factors affecting customers’ perceptions and firms’ decisions of online fast food ordering”, International Journal of Agricultural and Environmental Information Systems (IJAEIS), Vol 6, No.1, pp.48-78.

Nanos,  I. , Papaioannou, E., Androutsou, E. and   Manthou, V., (2018), “Cloud Computing and Citizens Relationship Management in E-Government” ΤΒP in International Journal of Internet Marketing and Advertising.13(2), pp. 120–136.

Assimakopoulos, C., Papaioannou, E., Sarmaniotis, C. (2018). Service quality of online transactions: The PayPal case, Accepted to be published in International Journal of Electronic Marketing and Retailing.