As part of the project INTERSMARTS – Interdisciplinary Solutions for Smart Sustainable Tourism and Blue Growth Services in the Black Sea Basin (BSB00332), the research team conducted extensive qualitative primary research to map out the challenges and opportunities linked to sustainable tourism development in Northern Greece, with emphasis on the region of Macedonia and the city of Thessaloniki.
This activity is aligned with the broader objective of the project, which is to strengthen sustainable tourism strategies in the Black Sea region through evidence-based and targeted policy and infrastructure interventions.
Methodology and Research Design
To collect reliable and high-quality data, the method of semi-structured interviews was chosen. This approach allows for in-depth exploration of thematic areas while maintaining flexibility in participants’ responses.
The research team developed a specially designed interview guide covering key topics, such as:
Overdevelopment and tourism infrastructure
Management of natural resources (water, energy, land)
Environmental pollution and waste management
Innovation and technology
Sustainability strategies and seasonality
Cooperation between stakeholders and policy-making
The approach combined scientific accuracy with practical orientation, enabling both the mapping of the current situation and the highlighting of stakeholders’ experiences.
Sample and Participation
A total of 30 in-depth interviews were conducted with individuals active in tourism and environmental management. The sample included:
Representatives of local government (Municipalities, Regions)
Owners and managers of tourism enterprises
Academics and researchers specializing in sustainable development
Environmental NGO executives
Experts in urban planning and technology
Participants were selected to ensure diversity of perspectives and experiences. Special emphasis was placed on geographical coverage, including urban, semi-urban, and rural areas, aiming for a comprehensive overview of the situation in Northern Greece.
Research Implementation
Interviews were conducted by specialized members of the research team, either in person or online, depending on the availability of participants. Each interview lasted 45–60 minutes and was recorded with the participants’ consent for scientific analysis.
The project team sincerely thanks all participants for their cooperation and is committed to using the research findings to promote sustainable and smart tourism development in the region.