Prof Evangelos Christou

Evangelos Christou is Professor of Tourism Marketing and Dean of the School of Economics & Business at the International Hellenic University. Since 2020 he is a member of the Governing Board of the International Hellenic University.

He was educated in Britain and he has a Doctorate in Heritage Tourism Marketing from Aberystwyth University in Wales and a Master’s in Business Administration (MBA) from the same university, a Postgraduate Diploma in Management from Leicester University, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, and a Bachelor of Arts in Hospitality Management from Anglia Ruskin University.

He is the Director of the MSc in Tourism Management and of MSc in Management of Education Units, as well as the Director of TourLab Research Laboratory specializing on research in tourism and services, at the International Hellenic University in Greece.

His published and research work includes over 150 refereed journal and conference papers, 6 books, 4 monographs, 14 chapters in edited books and participation in 34 funded national and international research projects (in 12 project as scientific coordinator). His publications have been cited in more than 4.300 papers by other authors, his current h-index is 40 and his i10-index is 78; updated information is available at his profile in Google Scholar

Evangelos Christou is Editor-in-Chief of the Journal of Tourism, Heritage & Services Marketing, an international refereed full open-access scientific journal, available at:

He has long academic and teaching experience both in Greece (at the University of the Aegean, the Aristotle University of Thessaloniki, and the Democritus University of Thrace), as well as abroad (at the University of Bolzano in Italy, at Universite de Lyon ΙΙΙ and at Institut Paul Bocuse in France, and at National Chia-Yi University of Taiwan among others).

His research and consulting interests include: image and branding of tourism destinations and tourism enterprises, heritage tourism, wine tourism, and e-marketing. He has extensive research and consulting experience on tourism in Greece, the United Kingdom and the United Arab Emirates.

He has served as President of EuroCHRIE (European Council on Hotel, Restaurant & Institutional Education) and as a member of the Board of Directors of International CHRIE.

Evangelos Christou has received awards by the United Nations’ World Tourism Organization, as well as the EuroCHRIE’s Life-Achievement award. He has been awarded the status of Chartered Marketer by the Chartered Institute of Marketing of the United Kingdom.

Contact details

Location: Administration building, ground floor, Office of the Dean of Faculty of Economics & Business. International Hellenic University, Faculty of Economics & Business, P.O. Box 141, Thessaloniki, GR-57400, Greece.
Tel: (+30) 2310 013193, (+30) 2310 013181
Student contact hours: Contact with students in campus: Tuesday 11:00-13:00 and Thursday 11.00-13.00.

Contact with students online: Tuesday 17.00-18.00.*

Contact for academic advising in campus: Tuesday 15.00-16.00 & Thursday 14.00-16.00 .

Contact for academic advising online: Thurday 16.00-17.0.*

*Students who wish an online meeting should contact by email in order to receive a meeting link.


Undergraduate courses/modules:

  • Tourism Marketing
  • Research Methodologies in Tourism
  • Consumer Behavior

Postgraduate courses/modules:

  • Tourism Marketing and Experience Management
  • Destination Marketing and Management
  • Marketing Communications for Education Units
  • Marketing for Healthcare Units and Hospitals