Konstantinos Asimakopoulos is a Professor at the Department of Organizational Management, Marketing and Tourism at the International Hellenic University. He is the director of the “Marketing and Management of Businesses and Organizations” research laboratory, as well as the Director of the Graduate Program in Business Administration (MBA) of the Department. His research interests are located in the area of internet marketing and mobile marketing. He is the author of many papers published in international scientific journals and refereed conference proceedings. He was a member of the scientific committee of several international conferences in Marketing and Guest Editor in various special issues published by reputable scientific journals in the same scientific field. He took part in many European and National programs as a researcher. He serves as a reviewer for IEEE, Emerald, Interscience, Taylor and Francis, Elsevier, etc.
Contact Information
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Location: |
IHU, Department of Organizations Management, Marketing and Tourism, PO Box. 141, PC GR57400 Sindos, Thessaloniki. |
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Tel/fax: |
(+30) 2310 013245 |
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Email: |
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Office hours: |
Office hours: Friday 9:00-11:00. |
Under Graduate Courses
1605-210103- Introduction to Informatics
1605-210104- Mathematics
1605-210601- Quantitative Methods for research data analysis
1605-210703+11- Project Management
Post Graduate Courses
MBA
(301) Research Methodology
(202) Operations Management
MSc in PUBLIC ADMINISTRATION
102 Human Resource Management
211 Special Issues- Total Quality Management
210 Project and Programs Management
MSc in ADMINISTRATION AND ORGANIZATION OF EDUCATIONAL UNITS
Statistical Analysis and Educational Research
Course Design and Evaluation
MSc in ADMINISTRATION AND ORGANIZATION OF HEALTHCARE UNITS
Qualitative and Quantitative Analysis of Research Data
MSc in e-BUSINESS AND DIGITAL MARKETING
Market Research and Analysis
Indicative publications
C. Assimakopoulos, E. Papaioannou, and C. Sarmaniotis, “Service quality of online transactions: the PayPal case”, International Journal of Electronic Marketing and Retailing, vol. 9, no. 4, pp. 378-397, Jan. 2018. doi.org/10.1504/IJEMR.2018.094992
C. Assimakopoulos, I. Antoniadis, O. G. Kayas, and D. Dvizac, “Effective social media marketing strategy: Facebook as an opportunity for universities”, Intl J of Retail & Distrib Mgt, vol. 45, no. 5, pp. 532-549, Apr. 2017. DOI: 10.1108/IJRDM-11-2016-0211
C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, and C. K. Georgiadis, “Online reviews as a feedback mechanism for hotel CRM systems”, Anatolia, An International Journal of Tourism and Hospitality Research, vol. 26, no. 1, pp. 5-20, Jan. 2015. DOI:10.1080/13032917.2014.933707
E. Papaioannou, C. Assimakopoulos, C. Sarmaniotis, and C. K. Georgiadis, “Investigating websites? e-CRM features in building customer relationships: evidence from Greece”, International Journal of Internet Marketing and Advertising, vol. 8, no. 4, pp. 320-338, Jan. 2014. DOI: 10.1504/IJIMA.2014.067659, Impact Factor: 3,2178
E. Papaioannou, C. K. Georgiadis, C. Assimakopoulos, and A. Manitsaris, “Maximization of users experience in websites: estimating the optimum size of the multimedia content”, Electron Commer Res, vol. 14, no. 1, pp. 87-109, Mar. 2014. DOI: 10.1007/s10660-014-9134-7 Impact Factor: 1.553
C. Assimakopoulos, E. Papaioannou, C. Sarmaniotis, M. Fidanyan, and C. K. Georgiadis, “Factors affecting attitudes towards smart phones: user’s profile and proposed research model”, International Journal of Technology Marketing, vol. 8, no. 3, pp. 238-253, Jan. 2013. DOI: 10.1504/IJTMKT.2013.055344
C. Assimakopoulos, C. Sarmaniotis, and E. Papaioannou, “Successful implementation of CRM in luxury hotels: determinants and measurements”, EuroMed Journal of Business, vol. 8, no. 2, pp. 134-153, Jul. 2013. DOI 10.1108/EMJB-06-2013-0031