Emeritus Professor Irene Tilikidou (Bs, MA, Ph.D) has worked for the Department of Marketing with the former Alexander Technological Educational Institute in Thessaloniki, now International Hellenic University Greece for thirty five years. She was giving lectures on Marketing Research and Marketing Strategy. She has published many papers in journals and conferences proceedings being also the author of four books. During a long period of time her main research interest has been the ecologically conscious consumer behaviour. She has also published research papers on other relevant topics like post-modern marketing, fair trade, ethical consumption, and ethical tourism. Although she has retired from the under-graduate level she is always be active in the research and publishing domains. She serves as an Associate Editor in the Journal of Economic and Administrative Studies .