Dr Antonios Giannopoulos

Dr. Antonios Giannopoulos is an Assistant Professor at the Department of Organisation Management, Marketing at the International Hellenic University. He is also the online lecturer of the e-learning programme in Tourism Management and Marketing at the Athens University of Economics and Business. He has also been an Adjunct Faculty Member at the Hellenic Open University. Previously, he had served as an Assistant Professor in International Tourism and Hospitality Management, at Deree-The American College of Greece, Lecturer at the Department of Tourism Economics & Management, University of the Aegean, Academic Director of the Hotel and Tourism Management Department at the Business College of Athens and Adjunct Lecturer at the Athens University of Economics and Business.

Holds a PhD in Marketing & Communication and an MBA from the Athens University of Economics & Business. His research was based on a nationwide data collection in collaboration with >100 hotels [supported by SETE—Greek Tourism Confederation & regional associations]. He has presented numerous works and scientific publications on the travel ecosystem, value co-creation, destination branding, market orientation and internal marketing, combined with invited speeches on hospitality, tourism and cultural diplomacy (e.g.  Annals of Tourism Research, Journal of Product and Brand Management, Journal of Hospitality Marketing & Management, Asia Pacific Journal of Tourism Research, Managing Service Quality, Tourism Analysis, International Journal of Technology Marketing, Journal of Tourism, Heritage and Services Marketing, Journal of Place Management and Development).

In a progressive career path with particular focus on bridging the marketing academic/practitioner gap, he specialises in the services industry with solid academic background and accumulated practical experience.  He has performed professional achievements within research organisations, the services industry and dynamic innovation ecosystems, along with proven publication and presentation record of marketing knowledge on practices addressed to managers, employees and customers (balanced market orientation).

Served as Marketing and Communication Manager at Corallia with acquired knowledge on innovation cluster services and youth entrepreneurship initiatives, ensuring the implementation of the corporate marketing communication strategy. He has also provided consulting services in the field of destination management and tourism satellite account, collaborated with the Athens Laboratory of Research in Marketing and the European Marketing Academy.

In cooperation with local and international media, he has also published articles on marketing, branding, travel and tourism, acting as a foreign correspondent at international events such as ITB Berlin. He is also Founder and Editor-in-chief of “the voyager voice”. Also served as an auditor and registered expert for EU programmes and organisations at national and European level. As an official representative in the European Council of Doctoral Candidates and Junior Researchers, he participated in special workgroups in the frame of the European Research Area.

Contact Information

School of Economics & Business | Building of Tourism | Office no. 1
International Hellenic University | Alexander Campus | Sindos, Thessaloniki — Greece
Tel/fax: (+30) 2310 013552
Office hours:
Office Hours with Students
– Wednesday 11:00-12:00
* Virtual: Thursday 11:30-12:30 (following direct contact using the appropriate link)
Office Hours – Academic Advisor
– Wednesday 10:00-11:00
* Virtual: Thursday 10:30-11:30 (following direct contact using the appropriate link)
Indicative Courses

Undergraduate courses

  • Services Marketing
  • Hospitality Management
  • Event Marketing
  • Open and Distance Education
  • Communication Skills in the Educational Process

Graduate courses

  • Introduction to Travel, Tourism & Hospitality
  • Destination Management and Marketing
  • Tourism Marketing and Experience Management
  • Management of Educational Units
  • e-Learning, Digital Marketing & Education
  • Digital Marketing in Healthcare
  • Hospitality Services and Hotel Operations Management
  • Health Units Operations and Hospitality Services Management
  • Management of Health & Welfare Units
  • Strategic Management of Health & Welfare Units