Dr Evangelos Christou


Evangelos Christou is Professor of Tourism Marketing and Dean of the School of Economics & Business at the International Hellenic University. He was educated in Britain and he has a Doctorate in Heritage Tourism Marketing from Aberystwyth University in Wales and a Master’s in Business Administration (MBA) from the same university, a Postgraduate Diploma in Management from Leicester University, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, and a Bachelor of Arts in Hospitality Management from Anglia Ruskin University.

He is the Director of the MSc in Tourism Management and of MSc in Management of Education Units, as well as of TourLab Research Laboratory specializing in tourism and services, at the International Hellenic University in Greece.

His published and research work includes over 100 refereed journal and conference papers, 5 books, 4 monographs and participation in 34 national and international research projects (in 12 of them as scientific coordinator). His publications have been cited in more than 2.850 papers by other authors, his h-index is 25 and his i10-index is 58, and he is Editor-in-Chief of the Journal of Tourism, Heritage & Services Marketing.

He has long academic experience both in Greece (at the University of the Aegean, the Aristotle University of Thessaloniki, and the Democritus University of Thrace) and abroad (at the University of Bolzano in Italy, at Universite de Lyon ΙΙΙ and at Institut Paul Bocuse in France and at National Chia-Yi University of Taiwan among others). His research and consulting interests include image and branding of tourism destinations and tourism enterprises, as well as heritage tourism, wine tourism, and e-marketing. He has extensive research and consulting experience in Greece, the United Kingdom and the United Arab Emirates.

He has served as President of EuroCHRIE (European Council on Hotel, Restaurant & Institutional Education). He has received awards by the United Nations’ World Tourism Organization, as well as the EuroCHRIE’s Life-Achievement award.

Contact details

Location: Administration building, ground floor, Office of the Dean of Faculty of Economics & Business. International Hellenic University, Faculty of Economics & Business, P.O. Box 141, Thessaloniki, GR-57400, Greece.
Tel: (+30) 2310 013193, (+30) 2310 013181
Email: echristou@ihu.gr
Student contact hours: Tuesday 11:00-13:00, Thursday 11.00-13.00.


Undergraduate courses/modules:

  • Tourism Marketing
  • Research Methodologies in Tourism
  • Consumer Behavior

Postgraduate courses/modules:

  • Tourism Marketing and Experience Management
  • Destination Marketing and Management
  • Marketing Communications for Education Units
  • Marketing for Healthcare Units and Hospitals